FROM LIKES TO LEADS – CREATING COMPELLING SOCIAL MEDIA CONTENT

Are you tired of creating social media content that doesn’t engage your followers? Do you want to turn your social media presence into a lead-generating machine? Join our workshop, From Likes to Leads: Creating Compelling Social Media Content, and learn the secrets to creating content that captivates your audience and turns them into loyal customers!

During this in-person workshop, we’ll cover everything from the basics of social media content creation to advanced strategies for optimizing your content for maximum engagement. We’ll show you how to write compelling captions, create eye-catching graphics and videos, and use hashtags to increase your reach. We’ll also delve into the analytics of each platform and help you understand how to measure your success.

Led by social media professionals, this workshop is perfect for business owners, marketers, or anyone looking to elevate their social media game. You’ll leave with a comprehensive understanding of how to create content that resonates with your audience and drives results.

Don’t miss out on this opportunity to transform your social media presence from likes to leads! Register today and take your first step towards social media success! 

WORKSHOP DETAILS

• Date: 27 June 2023
• Time: 9AM – 4PM
• Pricing: R2,500 ex VAT

AGENDA 

Part 1: Introduction to Social Media

• Overview of 2023 trending social media platforms and their demographics 
• Best practices for social media content creation

Part 2: Defining Your Social Media Strategy

• Setting goals and objectives for your social media presence
• Identifying your target audience and tailoring content to them
• Choosing the right social media platform for your brand

Part 3: Creating High-Quality Content 

• Understanding the different types of content (text, images, videos, etc.)
• Writing compelling captions and headlines – creation of 30 days of social media content (2 hour session)
• Creating visually appealing graphics and images using online tools

Part 4: Optimizing Your Content for Social Media

• Understanding the algorithm of each platform and how it affects content visibility
• Using hashtags and geotags to increase reach and engagement
• Understanding the role of timing in social media content

Part 5: Analyzing Your Results 

• Setting up and interpreting social media analytics
• Tracking your progress and making adjustments to your strategy
• Identifying key performance indicators (KPIs) and measuring success

Part 6: Conclusion and Next Steps

• Reviewing the key takeaways of the workshop
• Q&A session to address any remaining questions
• Resources and tools to help attendees continue their social media content creation journey

MEET YOUR FACILIATOR 

Samantha Barnard promotes the positive use of strategic planning, technology, digital tools and policies that help small businesses and organisations do more with limited resources. Since the beginning of her tech career in 2008, Samantha has been passionate about the power of technology for improving society and facilitates an average of 27 technology-focused training workshops per year.